By Ali Fauz Hassan

 Guwahati, Oct 31: In a bid to reduce the delivery time for Toyota cars in Assam and northeastern region, the Japanese automaker—Toyota Kirloskar Motor (TKM)—today announced the launch of its first regional stockyard in Guwahati.

This is the first regional Toyota car stockyard in the country. While ensuring a leaner and efficient distribution network across the region, the stockyard will further reduce delivery time for Toyota cars from the current 13 days to a maximum of two days for furthermost dealers in the Northeast states.

The stockyard is in line with TKM’s customer-first philosophy of enabling easy access to world-class products and services to its customers, Toyota officials said.

The new stockyard is expected to significantly enhance distribution efficiency, reduce inventory costs and turnaround time for Toyota dealers’ working capital besides facilitating dealers to meet customer requirements faster. It will also allow the Toyota dealers to focus on the core area of sales and after-sales to meet customer requirements, the officials added.

Focus on sales and service expansion in northeast

 “We have been witnessing growing demand from this region over the years as more and more customers prefer to buy Toyota vehicles due to its world class quality and reliability. We have been expanding our sales and service network in this region. At the same time, we are also strengthening our processes and enhancing manpower capability at dealerships to address the growing market requirements,” said Naveen Soni, senior vice president, sales and service, TKM.

In the last two years, Toyota opened two new 3S (sales, service and spare parts) outlets – one in Naharlagun in Arunachal Pradesh and the other in Imphal in Manipur besides a first-of-its-kind  ‘Pro-Service’ centre in Jorhat in Assam. Toyota has 13 customer touch points in the Northeast.

What’s on offer?

TKM’s current product line includes the all-new Urban Cruiser, a compact SUV that appeals to the young and discerning customer. Another Toyota car which has seen tremendous response from youth and first-time buyers is the premium hatchback, Glanza. TKM has been enjoying a leadership position in the MPV and SUV segments for over a decade with the Innova Crysta and Fortuner. For those yearning for a fully loaded sedan, the Toyota Yaris ticks all the boxes. In the luxury segment, TKM offers the self-charging hybrid vehicles, Camry and Vellfire.